Pipeline Productivity is essentially New Customer Acquisition. Maintaining a consistent level of effort when it comes to expanding your database of accounts and contacts and keeping existing data up-to-date and accurate, is a critical aspect of the overall sales development strategy. Revenue tends to be forecasted or pre-determined based on your pipeline activity.
Pipeline productivity is an ongoing initiative supported by dedicated resources, procedures, and processes. It hinges on a thorough customer acquisition journey and constant adaptation of the journey.
100% verified, spam-free, legally obtained leads
Accurate data records
Connectivity with key decision makers
Database verification every 90 days